Jennifer White
Defining & Optimizing The Perfect Process for Leading Product Design Teams
Creating exceptional digital products requires more than just great ideas—it demands a strategic and efficient design process with ALOT...
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Let's Talk About Your Challenge.
You are a successful, growing company with innovative products that help businesses flourish across the globe.
The challenge?
Needing additional design support and leadership to keep up with company growth to:
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Swiftly translate ideas and new features into elegant, user-friendly products
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Elevate, organize and unite existing design systems
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Support, nurture and inspire design teams
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Listen, support and communicate progress with stakeholders and executive leaders.
Maybe it feels daunting to find the perfect fit.
Or maybe it feels exciting to bring in an additional fresh perspective that can jump right into work to provide support asap.
Work With Me For Your Product Design.
I'm not just any product design director. I build exceptional digital experiences and inspire teams with:
Beautiful & Smart UX/UI
From aesthetics to usability, you can expect a product that works, easy to use, and looks beautiful.
Collaboration & Rapid
Prototyping
UX starts with collaboration, brainstorming and sharing ideas. I also love jumping into sketches, or Figma, to create prototypes if it helps unite visions of teams and stakeholders quickly.
Wealth Of
Experience
From design to processes, I have 18 years of design experience, a master of visual design principles, and 7+ years leading design teams at CPG start ups.
Fresh Perspective
& Growth Mindset
Design and Engineering working together is my passion. I have a growth mindset and believe in the possibility of a better future.
100% Recommended By Teams & Coworkers
A seasoned design director is able to slip in and out of various roles, see the entire process from different perspectives, and bring everyone together. Instead of feeling frustrated and misunderstood, your team will have a voice. A design director is the glue that holds everyone together, and they do that by asking a lot of questions. And listening. Lots of listening.
What I've Done
A few of my favorite projects from recent years.
App
UX/UI Scavenger Hunt App
The San Diego Air & Space Museum is a non-profit founded in San Diego in 1963 with a large collection of air & space memorabilia.
AMY is busy mom and wishes she could do more for her son after school, who loves space! They live in San Diego, so the Air & Space Museum is near by! But tickets are pretty expensive to go every week. How did I help Amy and her son, as well as the SDASM with their sales?
Responsive Website
Overhauling & Elevating UX/UI
CHARLIE is visiting San Diego with his family from Arizona. His kids love learning about space and want to be astronauts when they grow up! With space so much in the news lately, Charlie was very excited to go to the San Diego Air & Space Museum. But when he went to their website, he felt discouraged. What's in the museum? How much are tickets? Woah, they are expensive, is it worth it? For a website so full of info, visitors seem to be left with more questions, and ultimately explored another museum. How did I help?
App
Sales Tool For Mag Mutual
MagMutual is the largest mutual insurer of physicians and the second largest mutual medical professional liability provider in the U.S.
MAX has to sell insurance plans to hospitals. Insurance is hard to sell, because its confusing and stressful. From cost of insurance to what exactly it covers, and knowing all the risks involved with your business is daunting. It's scary for Hospitals to trust which insurance company to use for their entire organization. How did I help?
Responsive Website
Overhauling & Elevating UX/UI
Perfect Snacks is a clean, protein snack CPG company.
BLAKE is a gym owner, and he just wants to get his hands on a delicious protein bar (that tastes more like a cookie than health food). But buying online was hard, especially for busy professionals on their phone, or a business looking to set up a wholesale account. Even finding where they were sold in other stores was difficult! As well as finding nutritional information for each snack. Learn more how I turned Perfect Snacks into a mouth-watering digital experience for B2B and B2C fans.
Responsive Website
Overhauling & Elevating UX/UI
Kopari is a prestige skin, body and sun care CPG company.
KIMMIE is a successful business woman, who loves a relaxing spa day. She also loves beauty care products that are clean—but also work. She's heard about up and coming brand Kopari in Vogue, but when she went to check them out online, it was hard to learn more about the brand and how it made its products. Could they be trusted? Their site also didn't feel like a luxury brand, and the shopping experience felt sketchy. How did I help her choose Kopari?
App
Select Your Hair & Environment Feature
American Girl is a brand of dolls, and books for young girls, and was acquired by Mattel in 1998. American Girl stores offer various experiences and activities for visitors, such as doll hair salons where dolls can get new hairstyles, doll dining experiences, and interactive displays.
It's HAYLIE'S birthday! She has been looking forward to making her American Girl doll all year. Haylie wears hearing aids, and dreams of owning a rescue farm. She can't wait to make a doll just like her, all by herself. How did I help make this day magical for her?
Not Your Average
Design Leader.
I have expert knowledge of design programs and supporting teams. I help businesses thrive by streamlining launch processes and looking for tools for timesavers. I love storytelling, so much so that I will be a published children's book author and illustrator in 2025 (It's a book about Art & Science!). I believe every day is a learning moment to imagine new possibilities.
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