Kopari Beauty 360 Campaign Launch

My roles:

• I directed brand, creative, and storytelling based on our target consumer needs

• Produced concepts for leadership approval

• Created assets and provided content strategy, and copywriting from ideation to final execution.

• Elevated Kopari campaigns by creating new 360 campaign assets in a single Figma file, and provide creative direction for designers and dtc marketing stakeholders to continue to work on building assets within brand guidelines

• Managed creative deliverables in Asana between design, marketing, sales and leadership team

• Created packaging mock ups and final dielines for NPD

• Planned and directed photoshoots and video content to be used across all sales and marketing channels

• Sourced new, elevated photography and video talent for both product and model shoots

• Provided creative direction for influencer events