Signage and installations

Case study 1 : Cellar 3

Graphics and design : Jennifer White

Interior Designer : SMART Commerical Interior Design

Fabrication : Element Design Build

I created the graphics for Cellar 3 tasting room signage using stained oak wood and white vinyl lettering, with matching custom wood tap handles laser engraved with the Cellar 3 logo. I created all designs and mock ups from scratch for stakeholder approval, before applying to dielines and passing over to the interior design and fabricators for production. I also created a custom mural for a photo worthy focal point, as well as designed a matching Food Truck wrap. The brand of Cellar 3 is artistic, sophisticated yet cool, inspired by street artists such as Shepard Fairey.

Case study 2 : Perfect Snacks HQ

Graphics and design : Jennifer White

Moving into a new building, I created 7 large scale murals to bring color and pesonality to our workplace. I created illustrations for our office and branding guide, mocked up on walls for approval, then sent to print working with a vinyl wrapping company who installed over a week. My favorite application are the beach umbrellas printed on office exterior glass, with beach mural in the background for a multi-dimensional effect. 13 on the lifeguard tower represents the 13 siblings who started the company. Crystal pier was inspiration for our board room. The girl on the skateboard represents our target audience who like our protein bars on the go, to go with their active lifestyles and so-cal vibe. I will be adding more visuals soon!

Case study 3 : Perfect Snacks Expo

Graphics and design : Jennifer White

Created mock ups for internal stakeholders to approve our annual Expo West Natural Foods Booth. Designs included Photo Booth area, hang out area, a secret office area, a demo area for trying food, and a logo wall on a back lit acrylic wall that glowed like a fridge (our product is found in the fridge in stores). Once approved, we provided design files to our fabrication partner to create CADS. Once CADS were approved, milestones and checkins were created to touch base on fabrication progress, and our booth went built on site at Expo.