Provide Commerce Branding And Design

Company: Red Envelope, apart of Provide-Commerce, now FTD

Art direction, design & execution : Jennifer White

Product Photography: Monica Hoover

Project Management: Various marketing stakeholders

Branding & Creative Assets For Winter Holiday Campaign

Here is a small sample of the large body of work I created for the Red Envelope Winter Holiday Campaign "Red Wish List". I created several campaigns for stakeholders to choose from. Once the final direction was chosen, I created a seasonal branding guide, a pre-pro book for the photographer along with a shot list, art directed the photoshoot, then designed multiple landing pages, new homepage designs, emails and social posts for launch, including direct mail offers and a catalog. Designs were AB tested, and updated weekly.

Branding & Creative Assets For Fall Thanksgiving Campaign

Here is a small sample of the large body of work I created for the Red Envelope Fall Thanksgiving Campaign "Every gift has a story" reflecting on family traditions in the kitchen, like using Grandma's monogrammed pie dish every year. I created several campaigns for stakeholders to choose from. Once the final direction was chosen, I created a seasonal branding guide, as well as multiple landing pages, new homepage designs, emails and social posts for launch, including direct mail offers and a catalog. Designs were AB tested, and updated weekly. Please note, in this case this was designed prior to our copywriter to expedite the process.

Branding & Creative Assets For Valentine's Day Campaign

Here is a sample of work I created for the Red Envelope Valentine's Campaign "Lovestruck". I created several campaign pitches for stakeholders to choose from. Once the final direction was chosen, I created a seasonal branding guide, as well as multiple landing pages, new homepage designs, emails and social posts for launch, including direct mail offers and a catalog. Designs were AB tested, and updated weekly. Please note, in this case this was designed prior to our copywriter to expedite the process.

Email & Social Designs

Red Envelope was a very prolific gift giving E-commerce company with robust email and social campaigns complete with AB testing that focused on "Surprise and Delight." One email design may have had several iterations for testing. Here are a few examples from my email and social design executions, each on brand, but slightly refreshed for the appropriate season and holiday aimed to surprise and delight the target audience.

Social Media Branding Guidelines

Given the quantity of posts, and variety of channels, I created a branding guide for the creative team to produce consistent look and feel across all channels.

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