American Girl Visual Design

Company: MJD Interactive

Creative Director: Lindsey Harris

UX: Lindsay Matheson

Visual Designer: Jennifer White

American Girl hired MJD Interactive to create their first "Create Your Own Doll" digital experience. This was a huge project and I was excited to be apart of the team who brought it to life. I was working at MJD full time, and was one of the many visual designers who helped create designs. I have a few of my main pages here (landing page and personality pages, desktop and mobile), as well as little taste of my concept work. Final designs were inspired by the American Girl existing brand guidelines, and the Creative Direction of Lindsey Harris.

Concept Art

Visual Design

A breath of fresh air

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