American Girl Visual Design
Company: MJD Interactive
Creative Director: Lindsey Harris
UX: Lindsay Matheson
Visual Designer: Jennifer White
American Girl hired MJD Interactive to create their first "Create Your Own Doll" digital experience. This was a huge project and I was excited to be apart of the team who brought it to life. I was working at MJD full time, and was one of the many visual designers who helped create designs. I have a few of my main pages here (landing page and personality pages, desktop and mobile), as well as little taste of my concept work. Final designs were inspired by the American Girl existing brand guidelines, and the Creative Direction of Lindsey Harris.